Fisker Story
Fisker was born when founders Henrik Fisker and Bernhard Koehler surveyed the existing automotive landscape and found it built upon history, a history that was defined by limitations. Henrik Fisker and Bernhard Koehler, who share over 51 years of combined experience in the automotive world, decided to forge a new and radical perspective on what is possible in the automotive world. They concluded that reinvention is no substitute for a fresh start so they started with a clean sheet of paper. In 2007, they founded Fisker Automotive, a true automobile manufacturer which introduced the world's first premium hybrid electric vehicle, the Fisker Karma. An American company, the orange and blue in the Fisker logo represent a California sunset over the Pacific Ocean. The vertical bars represent the designer's pen (Henrik Fisker) and the creator's tools (Bernhard Koehler).
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A Letter From Henrik Fisker
Fisker Automotive is a California-based car company that is turning American ingenuity and innovation into American jobs. We are combining our innovative technology and dedication to uncompromised design and performance to help re-invent the United States automobile industry by giving consumers around the world a new American car option that is bold, beautiful, smart, and environmentally friendly.
We have already created over 700 US jobs in California and Delaware, and we hope to create many more in the coming years. We are also indirectly supporting a significant number of jobs at over 40 American suppliers, including GM, Goodyear, TRW, and A123 Systems. Suppliers based in the US are providing almost half the components of our first car, the Karma sedan, a plug-in hybrid electric luxury sedan.
